Category Lead (MakeUp/Cosmetic)

1/ Deploy category roadmap following aligned strategy and improve category performance across the channels by developing merchandising and promotion proposals to achieve the sales targets

1.1/ Merchandise Planning

• Analyze consumer buying patterns and predict future trends based on e-commerce sales big data

• Sourcing targeted assortment from existing and new suppliers based on the wish list

• Negotiate on supply price to get a competitive price.

• Review performance indicators (e.g. sales, discount levels, traffic, and conversion rate)

• Write reports and forecast sales levels weekly and monthly for owning categories.

1.2/ Inventory Management

• Manage timely entry and maintenance of purchase

• Track the status of requisitions, contracts, and orders

• Ensure availability and order of stocks proportionate to merchandise movements.

2/ Negotiate good trading terms and exclusivity (product launch, promotion, media investment) to grow the whole category

2.1/ Pricing and Sales Management

• Negotiate prices with wholesale buyers.

• Manage product pricing to balance sales and margin

2.2/ Vendor Management

• Meet suppliers and negotiate terms of the contract Maintain relationships with existing suppliers and sourcing new suppliers for future products.

• Contact suppliers to schedule or expedite deliveries and resolve shortages, missed or late deliveries, and other problems.

• Negotiate with suppliers to get live stream sessions and approach packages.

• Securing goods promotion deals with brands for live-stream. Also, ensuring sufficient stock and assisting with order forecasts for the live stream

3/ Liaise with other internal teams (business functions and product tech) to support all category growth initiatives

• Work closely with the internal team to enhance payment, storage, and purchase order processes, such as finance, storage, and demand.

• Participate in promotional activities and work with the campaign/marketing team to develop sales for merchandise.

4/ Manage a team of Category specialists to become a highly motivated team. And help them grow and manage the category portfolio of brands and products

4.1/ Motivation Strategies:

• Set Clear Goals and Celebrate Achievements: Define measurable goals for each specialist and team member. Celebrate milestones and successes big and small, publicly recognizing their contributions.

• Provide Opportunities for Growth: Offer opportunities for professional development through mentorship programs, training on industry trends and new skills, and participation in conferences.

4.2/ Growth and Portfolio Management Strategies:

• Develop Category Expertise: Provide resources and training to enhance their knowledge of the specific product category, including market trends, customer insights, and competitor analysis.

• Strategic Negotiation: Train them on negotiation skills to secure favorable terms with brand representatives.

• Performance Reviews with Actionable Plans: Conduct regular performance reviews. Set goals for improvement and provide actionable plans with specific actions and resources to achieve them.

• Mentorship Program: Implement a mentorship program where category specialists can guide and support newer members, fostering knowledge transfer and career development.

• Knowledge Sharing Sessions: Encourage knowledge sharing within the team through regular meetings or presentations where specialists can share their expertise and insights on specific brands, products, or market trends.

5. Conduct the research and monthly analysis of category performance, update the latest market trends to identify and generate new ideas that drive the category growth (market share, improve customer experience and conversion)

5.1/ Market Research:

• Product Reviews: Analyze online reviews and social media mentions to gain insights into customer sentiment towards existing products.

• Competitive Analysis: Compare products' features, benefits, and pricing to competitor offerings to identify areas for improvement and differentiation.

• Innovation Research: Explore new ingredients, formulations, packaging solutions, and technological advancements for potential product development.

5.2/ Monthly Analysis:

• Sales Performance: Analyze sales data by brand, product, customer segment, and channel (online vs. offline) to identify top performers and areas for improvement.

• Inventory Management: Analyze stock levels, inventory turnover rate, and out-of-stock situations to optimize inventory management and avoid stockouts.

• Marketing and Promotions: Optimize pricing and promotion strategies to drive sales and improve conversion rates.

• Bachelor’s degree in marketing, business, or any fields

• Have at least 5 years of relevant experience. Experience in the beauty and e-commerce industry

• Good communication and negotiation skills, problem-solving, analytical, creative and detail-oriented

• Experience using computer and Microsoft application

Ngành nghề: Bán lẻ / Bán sỉ, Hàng gia dụng / Chăm sóc cá nhân

Kinh nghiệm: 5 Năm

Cấp bậc: Quản lý

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh