Content Lead

1.      Content Strategy (Multi-Platform)

•       Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).

•       Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.

•       Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).

•       Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.

2.      Community Building & Engagement

•       Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).

•       Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.

•       Identify and activate advocates/KOLs/creators; manage ambassador programs.

3.      Team Leadership & Operations

•       Lead, mentor, and develop a highp erforming content team (writers, editors)

•       Define workflows, SLAs, content QA standards, and version control.

•       Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.

4.      Creative Briefing & Designer Collaboration

•       Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).

•       Manage designers’ output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.

•       Run structured feedback cycles; approve final assets with brand and accessibility standards met.

5.      Copywriting Excellence

•       Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.

•       Own the style guide and taxonomy; ensure brand and legal compliance.

•       Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.

•       Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script)

•       Writing clear and attractive copy with a distinct voice for content

6.      Measurement & Optimization

•       Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.

•       Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.

7.      Cross Functional Collaboration

•       Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.

•       Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).

Required Competencies

·       Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity

·       Proven experience building multi‑platform content strategies tied to growth outcomes.

·       Strong editorial judgment, storytelling, and ability to turn insights into narratives.

·       Community building and social engagement expertise (program design, moderation, activation).

·       Proficient at writing/rewriting briefs and giving actionable creative feedback.

·       Data‑driven mindset; comfort with dashboards, experimentation, and iterative improvement.

·       Team leadership: coaching, prioritization, conflict resolution, and stakeholder management.

·       Expertise using SEO best practices to write creative copy that includes effective keyword placement

·       Excellent verbal communication skills with a good command of the English language

·       Extremely computer literate, especially with how to write, interpret, …

·       Advanced written communication skills and an ability to read copy in English

·       Experience with social media engagement strategies and best practices

·       Strong skills in creating original content that targets a specific audience and meets company objectives

·       Basic technical knowledge of MS Office and WordPress

Qualification and Experience Required

·       Bachelor’s degree in Journalism, Marketing, Communications, or a related field.

·       Minimum of 4 years of experience in content creation, copywriting, or digital marketing, with a proven track record of delivering high-quality content.

·       At least 2 years in a managerial or supervisory role, demonstrating the ability to lead teams, manage creative workflows, and mentor junior staff.

·       A strong portfolio showcasing successful content campaigns or strategic projects is highly preferred

Ngành nghề: Truyền hình / Báo chí / Biên tập, Quảng cáo / Đối ngoại / Truyền Thông, Giáo dục / Đào tạo

Kinh nghiệm: 3 Năm

Cấp bậc: Trưởng nhóm / Giám sát

Hình thức: Nhân viên chính thức

Địa điểm: Hồ Chí Minh